Led an internal team and external production company from concept to delivery on 2 future vision videos (C-Level sponsored). Led design and dev teams on 2 major rapid concept development initiatives. Led design teams on 3 major product launches. Planned and facilitated 12 cross-functional workshops with executive stakeholders (Google design sprint). Product vision and roadmap development. Recognized with multiple top performance awards.
Role: Principal Product Strategist
IBM + Apple
Lead a team of designers, researchers and FEDs as part of a larger effort to position IBM MobileFirst and Apple iOS to empower businesses to develop the next generation of enterprise software, for banks, airlines, retailers and healthcare providers. Our team worked to deliver a ecosystem of connected experiences to help users understand the partnership.
Role: Lead Experience Strategist
Bluemix, one of IBM's flagship products, now called IBM Cloud, was ready for an updated user experience. My team worked on an overhaul of the product while continuously delivering updates to the live version. We conducted alignment workshops, generative and evaluative research and delivered new designs to meet our ever-growing customer expectations and meet business goals.
Role: UX Team Lead
Nike iD Retail Touchscreens
Nike wanted a new retail experience for Nike iD. We responded with large sets of in store touchscreens with the ability to customize almost any Nike Shoe. We mounted the experience in our office and with a visual designer and team of FEDs, rapidly prototyped, designed and delivered the new experience to Niketowns around the world. This project was part of a larger Nike Retail Innovation initiative.
Role: Experience Designer
Nike was looking to understand what it could accomplish with a mobile device in the hands of every retail employee. We responded with Nike Assist, a future vision of a suite of Nike Retail apps to empower employees with corporate and customer data to deliver a slew of superior retail experiences including pre-booked fitting rooms, recommendations based on Nike + running data and better feedback to Nike HQ on how customers were responding to new products. This project was part of a larger Nike Retail Innovation initiative.
Role: Experience Designer
The Wheel of Levy
An English-Spanish online video campaign featuring Univision star William Levy. Our interactive site prompted fans to spin the Wheel of Levy, resulting in one of six performances by William Levy and the chance to win a free Pepsi NEXT. We built a simple, dynamic microsite for desktop and mobile with a sleek user interface. The wheel encourages multiple spins, resulting in numerous video views. We exceeded our video view goal with more than one millions views within the first two weeks of launch. Facebook and Twitter proved to be big traffic drivers, enabling fan to share their favorite Levy while also promoting the giveaway to friends and followers.